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Smart Wearables for Children Grow in Popularity in China

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Core Tip:Smart watches designed for children are enjoying a spike in popularity in China.
Smart wearables for children grow in popularity in China

The Abardeen smart watchwhich is targeted at children under 12, contributed 53.94 percent of thecompany's annual revenue in 2014.

Smart watches designed for children are enjoying a spike in popularity in China.

 

Shenzhen Continental Wireless Co Ltdknown for its Abardeen smart watch brandsubmitted anapplication last Saturday to be listed on the National Equities Exchange and Quotationsbetterknown as the New Third Boardto fund further development of its devices.

Created in 2008 as a laptop and tablet manufacturerContinental Wireless shifted its focus towearables in 2013.

The Abardeenwhich is targeted at children under 12, was introduced a year later andcontributed 53.94 percent of its annual revenue in 2014.

The watch's most-popular functionas with othersis its ability to track a child's locationwhichhas proved popular with parents if not its users.

During the first seven months of this yearall of the company's 99.96 million yuan ($15.62 million)turnover came from wearablesit said.

Interestinglythe company's gross profit margins reached 50.24 percentcompared with below40.8 percent for the market's best-known productthe Apple Watch.

According to Shenzhen-based information technology market consultancy Sirida Media,Continental Wireless ranked second in smart watches for children during the third quarterwithnearly 170,000 in monthly sales.

The Chinese market's best-seller for younger users was the Xiaotiancai brandwith nearly220,000 sold during the same period.

One million Apple Watches had been sold in China by the beginning of September sincelaunching in late April.

According to China Mobile Communications Corporationthe telecommunications giantthereare now nearly 50 brands of smart watch being sold with tracker devices suitable for child use.

The Global System for Mobile Communications Alliance pointed out in a latest survey thatwearable child-tracking devices have also helped fuel strong interest for the rest of the wearablesmarket.

Oliver Rustmanaging director of market consultancy Nielsen Chinasaid that more companiesare now tailoring their wearable devices to appeal to a wider range of consumersincluding theelderly.

"Parents may not want to buy a smartphone for their 7-year-oldbut they might be open to buyinga smart watch for themselves," he said.

"The potential of wearable technology is still in its infancy."

 

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